9th Street Games launches B2B casino studio, with 96.com and Yoller.com live

9th Street Games has launched its B2B casino games studio from Dubai, with 96.com and Yoller.com among the first operators to go live. The supplier said 11 operator integrations are live or in progress.

The new studio is positioning its catalogue around “original formats” built beyond traditional reskins, alongside updated versions of established casino titles. Its early Originals lineup includes Spinball (a Plinko- and pinball-inspired format with progression-based multipliers), Gemdrop (built around cascading, match-style mechanics), and Lootboxes (a case-opening style mechanic adapted for casino).

9th Street Games is also rebuilding formats including blackjack, roulette, Mines and Crash with a “more modern user experience,” and said titles can be customised around an operator’s branding.

The business was founded by Harry Layton, whose background includes working with operators Rivalry and Midnite. Layton said: “When you’ve worked inside operators, you see the problem pretty clearly. There are thousands of games available, but genuinely new experiences are much harder to find. Too often, a new game means an old mechanic with a different skin on it.”

The studio plans to release new original formats monthly, alongside rebuilt classics and bespoke operator titles. The launch follows what the company described as a “significant funding round” completed earlier this year, though it did not disclose terms.