Evenbeter debuts operator-led “growth paths” model at SBC Summit Lisbon

Evenbeter (formerly EvenBet Gaming) will debut a new commercial approach at SBC Summit Lisbon (29 September to 1 October), shifting its pitch from product-led sales to what it calls tailored “operator growth paths.” The company said the framework is designed to start with an operator’s current position and map a staged technology roadmap for future expansion.

Evenbeter said it will move the conversation away from choosing a specific product and instead assess an operator’s business model, audience, technical infrastructure, market footprint, and ambitions. At the show, the company plans to run live demos and “personalised roadmap consultations” at stand B233.

The company positioned the change around lowering the complexity of entering poker, citing the need for expertise, liquidity, and operational processes. It said entry points could range from One-Click Poker Games integrations for existing casino or sportsbook operators, to a standalone poker platform for poker-focused startups, or turnkey casino infrastructure for new iGaming entrepreneurs.

Poker remains central to the supplier’s positioning, while its expanded casino portfolio is framed as additional routes for operators to enter or scale in other verticals. Evenbeter said each initial deployment is intended to sit within a broader roadmap that could include launching a poker room, joining a shared poker network, building a proprietary network, or adding casino products.

Dmitry Starostenkov, CEO at Evenbeter, said: “We start with the operator, not the product: start with what you need, and grow into what’s next. That is the core promise we are bringing to SBC Summit this year.

“Every business starts from a different position, so instead of pushing a predefined package, we anchor our strategy in their current readiness. Whether it’s a light-touch integration or a fully independent platform, we help operators find the exact right entry point for today and map out a practical path for tomorrow.”