Rokker Acquires Remaining Stake in Pretty Technical

Rokker has acquired the remaining shareholding in Pretty Technical, bringing the business fully under the Rokker brand. This completes a journey that began in summer 2025, when Rokker first acquired a majority stake in the technology business and marks an exciting new chapter for both teams.

With full ownership now in place, Pretty Technical’s product portfolio, engineering talent and Innovation Labs team are being fully integrated into Rokker.

The result is a bigger, more capable Rokker: one team working across strategy, technology, engineering, operations and innovation, able to support clients from the first strategic question through to live delivery and ongoing operation, without the hassle of juggling multiple disconnected suppliers.

Pretty Technical’s existing innovation team is becoming Rokker Innovation Labs: a dedicated group applying AI and agentic technology to real commercial client problems, developing new products, new services and new ways of working with the same commercial discipline.

The wider leadership team draws senior talent from both organisations: Tom Squirrell (formerly Pretty Technical CPO) leads Innovation Labs and Rokker’s wider innovation strategy; Cristóbal Viedma (formerly Pretty Technical COO) takes responsibility for external delivery and managed services through RokkerX, leading the largest operational team in the combined business; and James Sarre continues as COO, overseeing Rokker’s group-wide business operations.

Andy Rogers, Rokker Founder and Chairman, said: “This is about giving our clients more of what they’ve always come to Rokker for, clarity and control, backed by significantly more capability to deliver it. We now have the technology, the engineering talent and the operational scale to go further for our partners, at pace, without asking them to manage the complexity of stitching it together themselves.”

Emma Blaylock, CEO of Rokker, said: “Combining Pretty Technical’s technology and engineering capability with Rokker’s consulting and operational strength means we can genuinely start with a client’s business challenge, not with a product we want to sell. Our clients get access to more expertise and more capability through a single partner, while keeping full control over how much of it they use, taking as much or as little as they need to succeed.”