The Unit builds updated King of the Hill NFL prediction game for 2026

Product design and development company The Unit has partnered with King of the Hill to deliver an updated version of its NFL prediction game ahead of the 2026 season, the companies said.

King of the Hill, sponsored by BoyleSports, allows players to make predictions for each NFL gameweek across the season. The updated platform went live this week and is available to NFL fans across Ireland, according to the announcement.

The Unit said it handled the full product build, including product design, UX/UI, development and launch. The company said it originally built King of the Hill for the 2025 NFL season and has updated the experience for 2026, including BoyleSports branding.

Mark O'Hare, Chief Revenue Officer of The Unit, said: "King of the Hill is a great example of the end-to-end work we do at The Unit. We've been involved across the entire product lifecycle, from the initial design and user experience through to development and launch, and we're delighted to see the platform return for the 2026 NFL season.

"We're really pleased with what we've built together and excited to see even more players getting involved this season."

Tom Cooke, Founder of King of the Hill, added: "We created King of the Hill to give NFL fans a simple and compelling way to put their knowledge to the test every week of the season.

"The Unit understood what we wanted the product to achieve from the outset and had the expertise to turn that vision into a functional, polished, scalable platform. Following the success of the original build, it's been fantastic to work with the team again on the updated experience for 2026. We're looking forward to bringing King of the Hill to even more NFL fans across Ireland this year."