Honoré Gaming launches Bet Builder feature across its sportsbook platform

New product lets players combine multiple selections from a single football match into one bet slip, including goals, cards and in-play events.

Honoré Gaming has launched a new Bet Builder product, adding the feature across its online sportsbook platform to support football betting markets.

The company said Bet Builder allows players to combine multiple selections from a single match into one bet slip. Available options include first goalscorer, total goals, cards and in-play moments, with combined odds.

Honoré Gaming said the product is fully integrated across its platform and is aimed at increasing personalisation in football-driven markets.

Valentin R, Chief Product Officer at Honoré Gaming, said: “We built Bet Builder because our players were ready for it. In many of our markets, football is not simply entertainment, it is identity. Giving players the ability to craft their own story inside a match is the most natural extension of that connection. The emotional commitment suddenly grows as every moment on the pitch can directly affect the outcome of their selections.”

The company expects the feature to lift engagement metrics including session duration, average stake and repeat activity, but did not provide projected figures or a launch timeline beyond confirming it is now integrated across its platform.