Comparasino launches UK national TV campaign after ITVX trial

Media buy runs across Sky, Virgin and Freeview, with JKO Collective handling buying and Fall Off The Wall delivering refreshed creative.

Comparasino has launched a UK national television advertising campaign, expanding from a regional trial on ITVX. The campaign launches today and will run across Sky, Virgin and Freeview.

The online casino comparison site has appointed media agency JKO Collective to manage the national media buy, which it said will reach Sky, Virgin and Freeview’s combined 52 million homes across the UK. Creative has been refreshed in collaboration with production agency Fall Off The Wall.

Comparasino said the updated spot is based on performance insights and audience data from the ITVX test and continues to highlight its Recommendation Engine and automated player matching technology. The ad also spotlights the “Less Searching, More Playing” message and the Comparasino Member Zone, which the company said provides registered users with automated updates as new matching brands are added.

Check out the revised creative here: https://youtu.be/sKmf8qFt7N8 

Martyn Hannah, Co-founder and CEO of Comparasino, said: "Our initial ITVX test proved that TV is a powerful, highly effective acquisition channel for Comparasino. It demonstrated clear demand among UK players for a smarter, more tailored way to find online casino brands.

"Scaling nationwide is a natural next step. Working with JKO Collective and Fall Off The Wall allows us to optimise both our audience reach and creative messaging. This campaign significantly boosts our brand visibility while demonstrating to our operator partners that Comparasino is committed to delivering high-intent, quality traffic at scale."

Mark Jackson, Founder of JKO Collective, added: “We’re thrilled to be helping Comparasino at this crucial stage of their brand development.

“Building on their initial TV learnings, we’ve curated a plan that finds their audience as cost effectively as possible across the heavily fragmented TV ecosystem.

“We’ve ensured a solid measurement framework is in place to deliver robust and statistically significant insights that we can utilise to power the brand on to further growth.”

Comparasino said every operator featured on the site holds an active UK Gambling Commission licence and that the national campaign aligns with its focus on transparency, player safety and responsible gambling compliance.