ICONIC21 adds Alea as distribution partner, bringing nearly 90 games to network

Deal covers live casino and RNG titles, including ICONIC21’s Gravity Series, via a single integration for Alea-connected operators.

ICONIC21 has signed a distribution agreement with aggregator Alea that will make nearly 90 of the supplier’s games available to operators across Alea’s network via a single integration.

The deal covers a mix of live casino and RNG content. ICONIC21 highlighted titles including Gravity Roulette, Gravity Blackjack, Live Roulette and Gravity Plinko, alongside other games from its portfolio.

Several of the included games sit within ICONIC21’s Gravity Series, which applies multiplier mechanics to established formats while keeping the underlying gameplay. The company said the concept was originally developed for live casino and has since been extended to RNG products as it expands across multiple verticals.

The supplier said the partnership supports its push to increase the range of products available through third-party distribution channels. "Alea has established a strong operator network across international markets, making this partnership a natural step as we continue to grow the reach of our games," said Alina Mihaela Popa, Chief Commercial Officer at ICONIC21. “We’re looking forward to working together and bringing more of our content to operators through Alea.”

Ramon Glieneke, Chief Operating Officer at Alea, said the integration strengthens Alea’s catalogue. “ICONIC21’s games are gaining traction with operators across different markets, including within our own network,” he said. “Their expansion into slots and RNG adds to an already varied offering, and we believe that broader mix of content is a strong fit for our operators.”