Nordic Partners Gaming named Strategic Esports Partner for AffPapa Cancun 2026

Nordic Partners Gaming (NPG) has been named Strategic Esports Partner for AffPapa Conference Cancun 2026, set to run in Cancun, Mexico, from 23 to 25 November.

Under the activation, NPG will operate an Esports Zone on the main conference floor across all three days. Delegates will be able to try competitive gaming at dedicated stations, including sessions with NPG’s professional player and streamer FreeZe, who will attend for the full event.

Fabian Broich, Director of Nordic Partners Gaming, said: “AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something people can enjoy first-hand. Having FreeZe with us makes the experience much more authentic. Attendees won’t just be watching from the sidelines; they’ll have the chance to get involved and play with a professional themselves.”

NPG said the on-floor placement is intended to make esports “an integral part of the event rather than a standalone side activation,” giving delegates exposure to gaming audiences beyond panel discussions. The sponsorship follows the recent launch of Nordic Partners Gaming, established by Nordic Network Ltd.

Yeva Avagyan, Head of Commercial at AffPapa at AffPapa, said: “We're excited to have Nordic Partners Gaming bring esports to AffPapa Conference Cancun. The Esports Zone will give attendees something a little different to get involved in, and with FreeZe joining the NPG team, they'll have the chance to play alongside a professional player. It's a fun addition to the event, and we can't wait to see everyone get involved.”