GoldenRace partners with Bwinners to roll out virtual games across six African markets

Initial deployment targets Senegal, Sierra Leone, The Gambia, Lesotho, Zambia and Zimbabwe, with number and Crash games leading the rollout.

GoldenRace has signed a partnership with operator Bwinners to distribute its virtual gaming portfolio across Senegal, Sierra Leone, The Gambia, Lesotho, Zambia, and Zimbabwe. The companies said the agreement covers both retail and online channels in those markets.

The initial rollout is focused on high-frequency number and Crash games, which the companies linked to rising mobile adoption and demand for rapid-play content. They also cited early performance indicators for GoldenRace’s Hit&Win Fortune Fighters as evidence of player interest in hybrid titles across digital and land-based venues.

GoldenRace said the collaboration goes beyond a standard integration, with a roadmap that includes platform UX work to improve content discovery, market-by-market portfolio tuning, preparations for further African expansion, and daily coordination between technical and commercial teams.

Martin Wachter, CEO and Founder of GoldenRace, said: "Africa remains one of the most exciting, high-potential regions for virtual gaming, but success requires working with partners who truly understand regional dynamics. Bwinners has built an impressive distribution infrastructure across six diverse markets. By combining their local retail and digital reach with our tailored virtual content, we are establishing a strong foundation for long-term, scalable growth."

Mr. Tzahi Asulin, CEO of Bwinners added: "Our target has always been to provide our players with the most engaging and reliable content on the market. GoldenRace’s virtual gaming portfolio fits our strategy perfectly. We are already seeing fantastic traction with titles like Fortune Fighters, along with high engagement across number and Crash games. Working alongside the GoldenRace team allows us to continually refine our offering and deliver a standout experience across all our markets."