Global TV Experts launches US division, appoints Peter Sengenberger as managing partner

Global TV Experts has launched its US business, Global TV Experts USA, with Peter Sengenberger appointed as managing partner, the company said on September 2, 2026. The division will operate from Utah and will focus on media buying and marketing for prediction markets, social casino, iGaming and sports betting.

Global TV Experts said the move is aimed at the US advertising market, positioning television—both connected TV (CTV) and linear—as an alternative to what it described as rising digital marketing costs and a platform-heavy landscape dominated by Meta, Google and TikTok.

Sengenberger said: "This is an extraordinary moment to be building in American media. Connected TV (CTV) and linear television are both moving fast — stronger supply, better inventory, and measurement that finally lets advertisers see what their spend is actually doing.

“Joining Global TV Experts to open the US market lets us bring that opportunity to a new set of American clients while giving our international partners the scale that only this market can deliver. There's no larger media market on earth, and few are growing faster. We're thrilled to get to work."

Founder Ben Wilcockson said: “The US market is the largest single-country market for both traditional and connected television advertising worldwide. Major platforms such as Amazon Prime as well as linear channels attract tens of billions of ad spend every year, and Global TV Experts’s deep knowledge of the sector has us best positioned to help iGaming businesses capitalize on that.

“By harnessing this often underutilized medium, brands can break through the noise and drive significant growth away from the increasingly expensive and less measurable auctions of paid social and search. We’re incredibly enthusiastic about what this advertising space is set to bring to the sector.”

The company said the US team will use a mix of CTV, linear TV, radio and podcasts, positioning the approach as demand creation rather than reliance on performance-driven digital channels.