ENJOY signs Stanleybet.it deal to scale slots distribution in Italy

Stanleybet.it adds ENJOY titles including Hotfire Diamonds, Buffalo Wild Charge and Thor 1000 as the supplier builds on its earlier Italy launch.

ENJOY has signed a commercial partnership with Stanleybet to expand distribution of its slots portfolio in Italy. The companies did not disclose financial terms or a rollout timeline.

Under the agreement, Stanleybet will add multiple ENJOY titles to its casino lobby, including the Hotfire Diamonds series, Buffalo Wild Charge, Thor 1000, Hotfire Coins, the Hot Wins Classic series, Power Gems, and Grand Lightning.

The deal follows ENJOY’s launch in Italy earlier this year, as the supplier targets growth in one of Europe’s regulated iGaming markets.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Building on our early strong performance in Italy, this partnership with Stanleybet Group represents another important step in establishing our footprint in the market.

"The operator’s strong presence and loyal player base give our slots portfolio an excellent platform to connect with even more Italian players, and we're looking forward to a long and successful collaboration."

Alina Dalia Pecingina, Head of Online Department at Stanleybet Group, added: “ENJOY's slots portfolio is a strong addition to our casino lobby, combining proven mechanics with strong production quality that keeps players coming back.

“We’re confident this collaboration will deliver content that resonates with our players. ENJOY’s titles raise the bar for the entertainment on offer at Stanleybet.”