Bwinners expands QTech aggregation deal across West and Southern Africa

Operator adds QTech casino portfolio and a new multi-sportsbook approach featuring suppliers including BETBY and Song88.

Bwinners and QTech are strengthening their collaboration across Western and Southern Africa, expanding Bwinners’ access to QTech’s aggregation platform and related technology, the companies said.

Under the expanded arrangement, Bwinners will use QTech’s aggregator to access a broader casino catalogue, including “popular crash games, lightweight games and other locally relevant titles” intended to work across varying device and network conditions. QTech said the rollout will also “harness QTech’s new multi-sportsbook approach,” with its product suite “fronted by some top-tier names, like BETBY and Song88.”

QTech said the partnership also covers joint work on content selection and localisation, including campaigns and retention activity tailored by market rather than a single cross-territory strategy. Agatha Wanjugu, QTech’s Account Manager for the region, said: “Bwinners has been a great partner to work with because they are proactive, open to new ideas and very focused on what works for their players in each market. As their Account Manager, I’ve really enjoyed working alongside their team to support campaigns, optimise their content mix and identify new opportunities.

“What makes the partnership particularly exciting is the willingness from both teams to collaborate, test new ideas and continuously look for ways to improve the player experience.”

Ekaterina Mayorova, Head of Region – Africa at QTech, added: “It’s a privilege to work with an operator as fast-moving and ambitious as Bwinners and to support their continued development across Western and Southern Africa.

“We place a premium on understanding markets at a hyper-local level and working closely with our partners to define the right pathway to success in Africa’s ever-evolving landscape.

“Bwinners is a strong example of how close collaboration between an operator and an aggregator can create greater flexibility, optionality and agility. We are excited about the journey ahead and the opportunities that our teams can continue to unlock together.”

A Bwinners spokesperson said the relationship is focused on tailoring the offer by market: “Our collaboration with QTech has been built around much more than access to gaming content. It is about having a partner that understands the diversity of the African market and is willing to work closely with us to find the right solutions for our players.

“The QTech team has been responsive, collaborative and open to our feedback, which is important as we continue to develop our brands across different markets.

“Having access to a broad and flexible content portfolio, combined with QTech’s technology and market expertise, gives us the flexibility to continuously improve our offering and respond to changing player preferences.

“We see QTech as an important partner in our continued growth, and we look forward to building on the collaboration and exploring new opportunities together across Africa.”