Atucha Strategic Advisory and MentorBet ally to target Mexico market

Atucha Strategic Advisory (ASA) and MentorBet, the consultancy arm of Grupo Oklahoma, have formed a strategic alliance focused on the Mexican betting and gaming market. The agreement was announced on Wednesday 26th August 2026.

The companies said they will work together on the ground for the first time at SiGMA North America in Mexico City, where ASA’s Ramiro Atucha and Eliane Nunes plan to meet local operators and suppliers from 1 to 3 September. Antonio Lara will head MentorBet’s participation on the Mexican side.

Under the alliance, ASA and MentorBet will combine market intelligence and provide joint support to identify routes into Mexico for ASA’s clients. ASA said it works with a small group of suppliers, “one company per vertical,” and currently represents Kiron Interactive (virtual sports), End2End (multiplayer bingo) and Immensity (marketing attribution) across Latin America.

Ramiro Atucha, founder of Atucha Strategic Advisory, said: “We understand Latin America, but understanding the region is not enough. Every country has its own regulation, its own timing and its own codes. Mexico is not Brazil and it is not Colombia. That is why in each market we look for the best possible ally, someone who allows us to zoom in and be on the ground. In Mexico that ally is MentorBet.”

Antonio Macías, Grupo Oklahoma, added: “Our group has spent more than twenty years in this industry, and everything we have built here is available to ASA and to the companies it represents. Antonio Lara leads this alliance for us, and he has our full backing.” Antonio Lara, MentorBet, commented: “What we bring is the whole structure of the group and our daily work on the ground, so that the companies ASA represents have a local partner here rather than a remote view of the market.”