Games Valley names Jorge L Morales as first Director of Americas

Games Valley has appointed former Aristocrat Interactive and Pariplay executive Jorge L Morales as its first Director of Americas, the company said in a press release.

Based in the United States, Morales will lead Games Valley’s commercial activities across the Americas, with a remit that includes expanding operator partnerships, strengthening customer relationships and accelerating regional growth, according to the company.

Morales joins from Aristocrat Interactive, where he served as Commercial Director. He previously held senior commercial roles at Pariplay, Continent 8, Playtech and Microgaming, Games Valley said.

Ariel Reem, CEO of Games Valley, said: "Jorge brings an exceptional combination of industry experience, commercial expertise and a deep understanding of what operators need from their technology and content partners. As we continue building Games Valley into the industry's leading smarter aggregation platform, attracting people of Jorge's calibre is a key part of that journey. His track record across some of the sector's most respected companies speaks for itself, and his appointment will be instrumental as we expand our footprint across the Americas."

Morales said: "Games Valley has built a highly compelling proposition by combining premium content with the technology, transparency and hands-on support operators need to grow. I am excited to join the company at such an important stage of its development and look forward to helping accelerate its commercial expansion across the Americas."

Games Valley said the hire follows recent additions to its leadership team, including Robert Dowling as Chief Revenue Officer and Tereza Melicharkova as Marketing Director.