Foliatti taps MadMen to rebuild online casino front end and CMS

Mexico-based casino brand Foliatti has partnered with iGaming developer MadMen to overhaul its online offering, including a new interface and updated site functionality.

According to the companies, the project covers full-stack development spanning the front end, infrastructure, a bespoke iGaming CMS and API integrations. The work is intended to move Foliatti to an in-house front end, reducing reliance on a platform provider and enabling the operator to set its own roadmap.

MadMen co-founder Michel Groenendijk said: “When we first heard the proposal for this project, we were excited by the challenge of bringing this to life.

“In its earlier days, things were still being built and figured out, so it took real teamwork between our two companies. Our team handled the more technical side, while Foliatti focused on how things worked for users. As the project came together, we shared feedback to help improve it. Overall, it was a great, productive partnership with the Foliatti team.

“There are lots of moving parts to this project, including large overhauls and a completely new back-end system, so it’s one that we’re proud to put our name to. It’s something that wouldn’t have been possible without the expertise of our international team, using years of knowledge and experience to come together and deliver something unique.”

Foliatti online director Pamela Loman added: “As soon as we had the idea for this project, we knew MadMen would be the team to help make it happen. Their experience was invaluable when it came to taking on a task like this, and having worked with the team for years, we knew the project would have the level of collaboration it needed to do it justice. We are excited to see the impact this will have for our customers through an improved site which is easier to navigate.”

The partnership extends an existing relationship between the two companies, which first started in 2021. The companies said further features are planned as MadMen continues to develop the front end based on Foliatti’s ongoing review of consumer needs.