Media Troopers forecasts NFL-season growth as prediction markets expand

Media Troopers says it expects “substantial year-over-year growth” during the upcoming NFL season, pointing to continued US sportsbook expansion and the growing footprint of prediction market platforms.

The company cited last season as a turning point for prediction markets in wagering, highlighting Kalshi as a major operator and claiming the platform generated more than $1 billion in trading volume on Super Bowl Sunday.

Media Troopers said the next NFL season will include more prediction market activity across platforms including Kalshi, Polymarket, Underdog, and Crypto.com, and claimed additional entrants from sportsbook operators such as FanDuel and DraftKings will also seek to capture demand across sports wagering and trading-style products.

On traditional sports betting, Media Troopers referenced American Gaming Association estimates of $30 billion in wagers during the previous NFL season, representing an 8.5% year-over-year increase.

“Last NFL season gave us the first indication of what prediction markets could add to the football acquisition landscape. This year, the market is completely different. We have more platforms, more customers, and more media channels available to us, and we have expanded our teams accordingly. With preseason already underway, we are seeing encouraging early traction and expect the NFL to be one of our strongest growth periods yet,” said Media Troopers CEO Shmulik Segal.