Stake names boxer Jully “Poca” de Oliveira as global ambassador

Stake has named Brazilian boxer Jully “Poca” de Oliveira as a global ambassador, with the partnership announced ahead of her super lightweight fight against Cinderella Linnear on Friday, August 21, 2026.

Stake said Poca is the operator’s first boxing ambassador, adding to its broader combat sports portfolio. The company is also the official betting partner of the UFC in Brazil and works with Brazilian UFC ambassadors including Alex Pereira and Alexandre Pantoja.

Poca first built an audience as a fitness and martial arts content influencer before moving into crossover boxing in 2023, where Stake said she compiled an undefeated record. In June 2026, Stake said she made her professional boxing debut and beat Monica Medina by unanimous decision.

Akhil Sarin, Chief Marketing Officer at Stake, said: “We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting.

“We have a huge respect for combat sports and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”

Jully “Poca” de Oliveira added: “I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that.

"My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”