Betfred rolls out T5C BRUNO Bet Builder across online sportsbook

Betfred has expanded its partnership with T5C, rolling out a BRUNO-powered Bet Builder product across its online sportsbook ahead of the 2026/27 football season.

The move follows Betfred’s deployment of T5C’s Smart Accas, Trending Accas and Trending Bet Builders across approximately 1,300 Betfred shops for the FIFA World Cup 2026.

According to the companies, the online product uses T5C’s BRUNO platform to identify and present relevant bet builder combinations based on available markets, statistics and current Betfred prices. Customers are shown pre-configured combinations around selected fixtures, with the aim of reducing the steps involved in discovering and building a bet.

Betfred said it retains control of pricing, market availability and risk, with BRUNO operating within its existing trading and commercial framework.

Mark Hartley, Head of Product & Commercial commented:

“Bet Builder is naturally a huge focus for us, and we’re always looking for ways to remove friction for customers when placing bets.

“T5C’s technology helps us surface relevant, ready-made combinations, making it quicker and easier to discover and place the bets they’re interested in, while we retain full control of our pricing, markets and risk.

“It’s a natural extension of the work we’ve already done together in retail and another step in improving the Bet Builder experience for our customers.”

Andrew Grimshaw, Commercial Director at T5C, added:

“The strongest technology partnerships expand across channels and solve more than one customer problem.

“Our World Cup retail deployment demonstrated how BRUNO can deliver relevant acca and bet builder content across a major SSBT estate.

“Extending that relationship online shows that the same intelligence can be adapted for a different customer environment, giving Betfred a scalable supply of relevant bet builder content for the new season.”