Alea partners with Shady Lady to add high-volatility games to aggregator

Alea has signed a partnership with Shady Lady to add the studio’s high-volatility game portfolio to Alea’s aggregation solution, the company said in an August 2026 announcement from Barcelona.

The agreement brings Shady Lady’s titles—including Swoll, Trap Tower, Laced, and Preach TV—into Alea’s offering for operators via a single integration. Alea said the rollout includes content for international and sweepstakes markets.

“We’re always looking for content that brings something genuinely different to our operators, and Shady Lady has built a very clear identity around its games. They understand their audience and aren’t afraid to take a different approach, which we value. Their connection with streamers and online communities is also a natural fit for the way players discover and engage with games today, making their portfolio a strong addition to our offering,” said Ramon Glieneke, COO at Alea.

Marla Singer, Spokesperson at Shady Lady, added:

“Shady Lady has always been particular about the company she keeps. We don’t need to be everywhere, and we certainly don’t need to work with everyone. With Alea, the chemistry feels right for what I suspect could be a rather long dance, and one worth watching. Big numbers get shouted about enough in this industry. We prefer the right company. After all, a shorter guest list usually makes for a better party.”