EEGaming

Hub88 integrates NeverEnding slot games into its content platform

Hub88 has partnered with slot provider NeverEnding to add the studio’s games to Hub88’s content platform for distribution across its global operator network, the companies said.

Under the agreement, operators on Hub88’s platform will get one-click access to NeverEnding’s full portfolio. NeverEnding said it is also developing promotional features for operators, describing the roadmap as a “full suite of promo features.”

NeverEnding said each title is played more than 5,000 times by real players before release as part of a validation process intended to tune games “for performance ahead of launch.” The studio also described itself as a compact team designed to reduce internal bureaucracy and speed up processes.

Ollie Castleman, Managing Director at Hub88, said: "Operators are increasingly looking for suppliers who can keep pace with how quickly player expectations shift, and NeverEnding does exactly that.

"That kind of responsiveness is genuinely valuable at scale, and it will only count for more as their catalogue and promo toolkit continue to grow. We're looking forward to seeing how operators put that flexibility to work in their lobbies."

Ihor Zarechnyi, CEO at NeverEnding, added: "Hub88 is one of the partners we consider essential to how we scale globally, not just for the size of their network, but for how they operate.

"Their focus on innovation and building smart infrastructure for partners is something we deeply relate to at NeverEnding. This partnership is a strong signal that we're moving in the right direction."