Kongebonus cites Rhino premium partnership after Betsson-Rhino deal

Kongebonus said it is Rhino Entertainment Group’s premium partner in Norway, pointing to a long-running affiliate relationship following Betsson AB’s agreement to acquire Rhino’s Canada-licensed B2C business and certain B2B technology assets.

In the Norwegian market, Kongebonus said it has supported Rhino brands including Rocket Riches, Big Boost, Lucky Spins and Panosta, which it said was introduced to players exclusively through Kongebonus.

Kongebonus said its “premium affiliate model” includes editorial coverage, reviews, operator-player Q&As, exclusive bonuses, rewards and tailored content intended to support brand launches and market activations.

David Nilsen, Editor-in-Chief at Kongebonus, said: "Our relationship with Rhino shows what a premium partnership should be. It is built on trust, alignment and a shared belief in brands that can deliver the right player experience.

"Rhino has consistently delivered on what we have agreed together and that gives us the confidence to introduce its brands to the Kongebonus community in a way that feels considered, relevant and valuable.

"We want to congratulate Rhino on the Betsson agreement, which marks an important step forward for the business. We are proud to have played a part, however small, in Rhino's journey and look forward to continuing the partnership as the group moves into this exciting new chapter."