Aloplay names Alon Eshed chief commercial officer

Aloplay has appointed Alon Eshed as chief commercial officer (CCO), tasking him with leading the company’s sales, marketing and account management as it scales its international growth plans.

The company said the hire follows “accelerating momentum” and comes as it expands its footprint, including a recently secured licence in South Africa, and continues to grow its partner network across Latin America and other regions.

In the role, Eshed will own Aloplay’s commercial strategy and strategic partnerships, with responsibility for scaling the commercial organisation and growing the client portfolio in new markets. Aloplay said Eshed brings more than a decade of experience in business development and commercial leadership, including iGaming-focused B2B partnerships and complex negotiations.

Alon Eshed, Chief Commercial Officer at Aloplay, said: “Strong technology alone doesn’t win operators – plenty of providers have that. What convinced me about Aloplay was the ambition behind it: not to be another platform on a shortlist, but the partner operators build their business around.

“They don’t need a supplier relationship where the conversation stops once the integration is signed. They need a partner who understands their business, adapts to their needs and is genuinely invested in helping them grow. That’s what we’re building here, and I’m looking forward to what comes next.”

Uri Cohen CEO at Aloplay, added: “We’re delighted to welcome Alon to the team. Technology gets you a seat at the table, but it’s the people and partnerships around it that turn a platform into a lasting relationship – and that’s where we’re investing as we grow. Alon shares that belief, and he’s the right person to help us build it alongside our operators.”