WiseWager launches Cricket Enthusiast platform for live cricket data and AI-generated content testing

WiseWager has launched Cricket Enthusiast, a cricket-focused platform offering real-time scores, predictions, odds comparison and player analysis across Indian and European leagues, the company said. WiseWager described the product as a live testing environment for AI-generated content workflows designed to operate within regulated market compliance rulesets.

Cricket Enthusiast covers the Indian Premier League, The Hundred, T20 Blast, and the upcoming European T20 Premier League (ETPL). The platform includes live scores and fixtures, team and player insights, cricket news, and a free-to-play Pick ’Em prediction game that is currently running for The Hundred, with match picks, player challenges and a leaderboard.

WiseWager said the launch aligns with the European cricket calendar and the ETPL’s debut at the end of August. The company said the platform is also intended to support challenger betting operators by providing tested AI tools spanning odds content, game builds and social media output, enabling faster entry into new sports and markets without building the capabilities in-house.

According to WiseWager, Cricket Enthusiast’s content engine applies compliance guardrails during content generation and uses a “post grader” to check outputs against advertising standards requirements before a final human review. The company also said the platform was built using an AI agent and that, during pilot development, the agent produced a prediction game for a new cricket league “ready for human review and live within four hours.”

Cricket Enthusiast was built by Rohini Sardana, who WiseWager said has more than 20 years of experience across regulated iGaming and betting. Sardana said: "Cricket has a global audience to rival any sport, but betting engagement hasn't followed. For operators, that represents a significant opportunity, and one that needs the right content infrastructure to reach it compliantly. I created Cricket Enthusiast as a live environment to test how AI can help do exactly that. Those practical learnings don't just benefit the platform; they also help shape the strategies WiseWager's partner operators use to enter new markets with confidence and at scale."