Belatra Games to showcase Adventure Club concept at SBC Summit Lisbon 2026

Belatra Games said it will bring its “Belatra Adventure Club” stand concept to SBC Summit Lisbon 2026, set for 29 September to 1 October, where the online slots developer will exhibit at Stand B226.

The company said the Adventure Club theme is designed to encourage conversations with attendees around shared hobbies and interests alongside business discussions about games, products and partnerships. The concept is based on Belatra’s event slogan, “Life is the adventure! Try new things. Collect moments.”

Belatra said the stand will feature its character-based IP, The Guy, which it described as a recurring character appearing across titles including Blast the Bass, Ice Bass and Hunt the Bucks. The company said The Guy is designed to move between different stories and hobbies rather than being tied to a single game.

At the stand, Belatra said visitors will be able to take part in three activities: “Photo Moment,” “Game Moment,” and “Bar Moment.” The company said “Photo Moment” is intended to provide attendees with a take-home memory, “Game Moment” gives participants one shot and 10 seconds to win, and “Bar Moment” is designed for networking.

Belatra said it previously ran an international survey in partnership with G&M News asking iGaming professionals about their hobbies, and that the partners will publish results on 30 August, including the most common hobbies and some less frequent responses.

Kateryna Goi, CMO at Belatra Games, said: "We wanted to create a stand that gives people a chance to connect in a more natural way and share something that inspires them beyond their day-to-day work. Hobbies felt like the right theme for that. They reflect The Guy, our recurring character who is always discovering a new passion, and offer an easy way to break the ice, get to know someone and find common ground. Come and find us at Stand B226, share what inspires you beyond work, and, of course, let's talk about how we can build a partnership together."