Blurify appoints Łukasz Wala as Product Lead

Blurify, a software development company focused on bespoke technology solutions for the iGaming industry, has appointed Łukasz Wala as Product Lead.

The company said Wala will oversee product development across Blurify’s portfolio, working with its teams and partners to assess opportunities and set development priorities. His remit includes the continued evolution of Openora.ai, which Blurify said will be developed in line with operator needs.

Wala most recently served as Chief Operations Officer at game provider Mirraculus, where he helped take the business from concept to live operations and a portfolio of more than 10 games, according to Blurify. He also held senior roles at software development company createIT.com, latterly as Head of Projects and a member of its Executive Board.

Łukasz Wala, Product Lead at Blurify, said: "iGaming moves incredibly quickly, so developing products in isolation creates a real risk that the market has moved on by the time you are finished. You have to validate ideas early, stay close to operators and be prepared to adapt.

"This is a big part of what attracted me to Blurify. With Openora.ai, we have an opportunity to identify real business use cases for AI and develop the platform around them. My focus will be on understanding where operators see genuine value and helping turn that into a product that delivers."

Adam Mateja, Co-Founder & CEO of Blurify, said: "Łukasz brings a combination of product and commercial experience that fits well with where Blurify is heading. His experience taking products from concept to market will add another valuable perspective to the team and strengthen how we approach product development."