Playson appoints Denys Koshel as first VP of Commercial Partnerships

Playson has appointed Denys Koshel as its first VP of Commercial Partnerships, a newly created role intended to strengthen commercial support for the supplier’s global operator network. Koshel will report to Chief Commercial Officer Ben Wood.

The company said the position brings together account management and emerging markets leadership into a single function, with a focus on more consistent, data-led support across markets. Playson said it expects clearer communication, faster decision-making, stronger campaign coordination and more targeted commercial recommendations for partners.

Koshel has been with Playson for nearly 11 years and most recently served as Head of Emerging Markets. He has previously held commercially focused roles including Commercial Analytics Lead, and has worked on integration initiatives, giving him exposure across both technical and commercial areas of the business.

Ben Wood, Chief Commercial Officer at Playson, said: "Denys' appointment as our first VP of Commercial Partnerships marks an important step in the continued evolution of Playson's Commercial organisation. This transformation is ultimately about improving how we support our clients, bringing our commercial capabilities closer together to provide operators with more connected, insight-led and business-focused partnership support.

"Over nearly 11 years with the company, Denys has built a deep understanding of our partners, products, markets and internal operations. His combination of commercial, analytical and technical expertise makes him ideally suited to lead this new function."

Denys Koshel, VP of Commercial Partnerships at Playson, said: "I am proud to take on this new role at an exciting stage of Playson's growth. Our partners operate in increasingly competitive and complex markets, and they need suppliers who can support them with more than content alone.

"My focus will be on building a commercial service model that is clear, efficient and genuinely valuable for our clients. By combining market knowledge, data, AI-driven insights, promotional planning and operational discipline, while continuously optimising our internal processes through AI adoption and automation, we can help partners make better decisions, launch stronger initiatives and get more value from Playson's portfoli"