BOYLE Sports takes title sponsorship of Man United vs Leeds pre-season match in Dublin

BOYLE Sports has been named title sponsor of a pre-season match between Leeds United and Manchester United at Croke Park in Dublin, set for Wednesday, 12 August 2026, with a 7.30pm kick-off.

The match will be branded as the BOYLE Sports Cup 2026, with the company’s naming rights and branding appearing across official match assets, in-stadium placements and broadcast, according to the announcement. The fixture is being promoted by TEG Sport and Croke Park, and is scheduled to be shown live on ITV in the UK and Premier Sports in Ireland.

“This is exactly the kind of moment we want BOYLE Sports to be part of. Two big clubs, passionate supporters and a matchday experience that brings real energy to fans. Croke Park is an iconic venue, and we're looking forward to playing our part in making the Manchester United v Leeds United, BOYLE Sports Cup 2026, a memorable fixture for supporters in Ireland and beyond,” said Liam McKee, Head of Sponsorship at BOYLE Sports.

A spokesperson for the match promoters TEG said: “BOYLE Sports' strong connection to football across the UK and Ireland, and now a Partner of Leeds United, makes them a natural fit as title sponsor and naming rights partner of the BOYLE Sports Cup 2026, and we look forward to welcoming supporters for what promises to be another outstanding occasion at Croke Park.”

BOYLE Sports said the sponsorship follows its recent multi-year partnership with Leeds United, under which the brand is the club’s UK and Ireland Betting Partner. A Leeds United spokesperson added: “Facing Manchester United at Croke Park is an exciting part of our preparations for the new season, and we look forward to working with BOYLE Sports to deliver a memorable experience for our supporters travelling to Dublin and those watching from across the UK and Ireland.”