ICONIC21 appoints Gary Francis as director of business development

iGaming content provider ICONIC21 has appointed Gary Francis as Director of Business Development, the company said in a press release.

ICONIC21 said Francis joins as it expands its network of operator partners and prepares to enter additional regulated markets. The company positioned the hire as a reinforcement of its commercial team during a period of growth.

Francis most recently served as Head of Commercial and Head of Account Management at BetGames, where ICONIC21 said he was responsible for commercial relationships and account growth. The company also cited previous experience at Pragmatic Play and bet365.

Gary Francis, Director of Business Development said: "ICONIC21 is at a really exciting stage. The products are strong, the team is ambitious, and what they've achieved in such a short space of time speaks for itself.

What attracted me was that it isn't just big ambitions and promises – the company is already delivering. It felt like the right time to join, and I'm very much looking forward to being part of what comes next."

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:"Gary is the obvious person to take on this role since we are expanding quickly, our commercial pipeline is solid, and the regulated markets we plan to enter in the coming years need exactly the kind of experience and level of relationship that Gary has.

He has worked at the top level with both operators and suppliers, and he knows what is required to set up and maintain the kind of partnerships that lead to long-term commercial growth. We are happy to have him joining us and are confident that his input will be highly noticeable."