Operator cites higher turnover and retention after rolling out crash titles and QTech Promotions in Tanzania, Zambia, Kenya and Uganda.
BongoBongo has gone live with QTech’s aggregation platform across Tanzania, Zambia, Kenya and Uganda, with the operator reporting higher turnover, player engagement and retention following the launch this year.
The operator said growth accelerated during this summer’s FIFA World Cup, pointing to cross-sell activity between casino and sportsbook. It did not disclose specific figures for turnover or active players.
BongoBongo attributed much of the casino uplift to crash games from Smartsoft Gaming, highlighting JetX as one of its strongest-performing titles. The company also said it integrated Free Spins and Slot Of The Week campaigns via QTech Promotions, which it claims added another layer of engagement for new and existing users.
Separately, BongoBongo said it deployed “light” games from TaDa Gaming via the QTech gateway to support players facing device and connectivity constraints, including handset limitations, slower networks and higher data costs. QTech, in its own comments, said its strategy is to tailor performance tools market by market, adding: “What works in one market won’t by extension work in another, even if it’s a neighbouring one.”
QTech also said it invested heavily in data and BI last year and plans to continue, positioning its multi-operator and multi-supplier view as a platform advantage for spotting trends and optimising performance.
