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PlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads

 

PlayCity, the state agency overseeing the gambling and lottery sector in Ukraine, has partnered with streaming platform Kick to further accelerate the blocking of illegal gambling ads on the platform.

“We are directly providing Kick’s headquarters with a list of channels that violate legislation and illegally advertise gambling,” PlayCity said.

The agency said that the first two channels on the platform were blocked during the past week.

In addition, at the agency’s request, access was restricted last week to 37 accounts across TikTok, Instagram, Twitch and Kick, with the blocked accounts having a combined audience of more than 895,000 users.

Specifically, access was restricted to 20 TikTok accounts with 473,000 followers, 11 Instagram accounts with 314,000 followers, four Twitch channels with 107,000 followers, and two Kick channels with 1200 followers.

“Blocking such content helps quickly stop the recruitment of users into gambling through illegal advertising campaigns,” PlayCity said.

With a career spanning over a decade, Niji Narayan is a cornerstone of the HIPTHER editorial team, serving as a Senior Editor for EEG (Expertise & Evolution Gaming) and Gaming Americas. A graduate in Physics with a Master’s degree in Communication and…

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