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Stake and ICONIC21 launch 18-table dedicated live casino studio

New branded live environment features customised tables, decor and uniforms built specifically for Stake.

Stake and live casino provider ICONIC21 have launched an 18-table dedicated live casino studio built specifically for Stake, under a new partnership agreement.

According to the companies, the studio is customised to reflect Stake’s brand across the environment, including custom table felts, bespoke decor and personalised dealer uniforms.

ICONIC21 positioned the build as part of a broader push into dedicated studio environments for major operators, arguing that branded tables and sets can provide a more consistent identity than shared live casino tables.

The supplier also said the Stake rollout highlights its operating model, describing a “lean, focused team” designed to move quickly on bespoke studio projects. The companies did not disclose financial terms, launch location, or which live casino games are included across the 18 tables.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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