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Stake and ICONIC21 launch 18-table dedicated live casino studio

George Miller
June 25, 2026
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Stake and ICONIC21 launch 18-table dedicated live casino studio
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New branded live environment features customised tables, decor and uniforms built specifically for Stake.

Stake and live casino provider ICONIC21 have launched an 18-table dedicated live casino studio built specifically for Stake, under a new partnership agreement.

According to the companies, the studio is customised to reflect Stake’s brand across the environment, including custom table felts, bespoke decor and personalised dealer uniforms.

ICONIC21 positioned the build as part of a broader push into dedicated studio environments for major operators, arguing that branded tables and sets can provide a more consistent identity than shared live casino tables.

The supplier also said the Stake rollout highlights its operating model, describing a “lean, focused team” designed to move quickly on bespoke studio projects. The companies did not disclose financial terms, launch location, or which live casino games are included across the 18 tables.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

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Business & Advertising: [email protected]

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