The company says Mbappe drew 29% of player-to-score tickets across three matches, ahead of Haaland (16%) and Messi (10%).
Kylian Mbappe attracted the most action in player-to-score betting markets compared with Erling Haaland and Lionel Messi, according to new insights released by Sportradar.
The company said it reviewed “hundreds of thousands” of betting tickets processed in the ‘player to score’ market across France v Senegal, Iraq v Norway, and Argentina v Algeria. Mbappe accounted for 29% of those tickets, Sportradar said, compared with 16% for Haaland and 10% for Messi.
Daren Lury, Head of Risk Management at Sportradar said: “We’re seeing high levels of engagement with Mbappe across all of our player markets – a clear sign of his quality and popularity amongst fans worldwide. Based on the betting activity we’re seeing, he’s well positioned to challenge for the Golden Boot having won the award four years ago.”
Sportradar added that, at the time of writing, opening-match results in the tournament had not materially shifted engagement in the Golden Boot winner betting market. The company said Haaland accounted for 21% of tickets processed in that market, followed by Mbappe with 15% and Messi at 4%.
Sportradar said it processes betting tickets on behalf of more than 250 betting operators worldwide.
