The former West Indies star will lead marketing campaigns, promotions and social initiatives for the mobile games company.
PG SOFT has appointed international cricket figure Chris Gayle as its Official Global Brand Ambassador, the company said.
Under the deal, Gayle will front global marketing campaigns, promotional activations, social media initiatives, and “exclusive player experiences,” according to PG SOFT.
“I’ve always done things in my own style — with power, confidence, and maximum entertainment,” said Chris Gayle. “PG SOFT creates games that deliver the same thrill and big moments I bring to the cricket field. I’m proud to join the team and can’t wait to give fans an unforgettable experience.”
A PG SOFT spokesperson added: “Chris Gayle is a true icon who represents power, charisma, and success — values that perfectly align with PG SOFT’s vision and commitment in building a strong and positive brand image. His appointment as our Global Ambassador marks a significant milestone in our journey to deliver world-class entertainment and build deeper connections with players and fans globally.”
PG SOFT did not disclose financial terms or a timeline for the planned campaigns and activations.
