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EGT launches World Cup 2026 social series “All Eyes on Football: EGT Team Picks”

Employees from EGT’s in-house football team will publish match predictions via social media activations during the tournament.

Euro Games Technology (EGT) is rolling out a World Cup 2026 social media initiative called “All Eyes on Football: EGT Team Picks,” featuring match predictions from members of the company’s employee football team.

EGT said the activations will run during the tournament and focus on selected key matches, football nations and the knockout stages. The company plans interactive content that lets audiences compare their picks with the team’s predictions.

EGT’s football team was founded in 2006 and includes employees across departments. “What started as colleagues gathering to play football after work gradually became an important part of the company culture,” shares Nikolay Georgiev, Production Director at EGT, captain, striker and coach of the EGT football team.

Georgiev added: “Football helps us build strong relationships and better communication between different teams. We understand each other more easily, sometimes even without words. Besides being professionals in their respective fields, this initiative will show that we also know how to have fun together while following one of the biggest sporting events in the world.”

The company named eight team members who will provide predictions: Nikolay Georgiev (Production Director), Blagovest Tsenov (Senior Supply Specialist), Antoan Vasilev (Production Coordinator), Rafaelo Markov (Deputy Unit Manager), Hristo Velchev (Unit Manager), Angel Angelov (Production Manager), Tsvetоslav Dimitrov (Electronics Technician) and Konstantin Tsvetkov (QA Engineer). EGT said it will introduce the participants over the coming weeks, alongside their roles and interests outside work.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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