Latest NewsPress Releases

BetConstruct AI names Lena Yasir CEO

Peter Tolan
June 10, 2026
0 0
BetConstruct AI names Lena Yasir CEO
0
Shares

Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

Peter Tolan

Peter Tolan

Peter Tolan is a Junior Content Editor at EEG (Expertise & Evolution Gaming), where he has spent the past year establishing himself as a rising talent in the global iGaming space. An integral part of the HIPTHER editorial team, Peter combines a sharp…

Related Posts

Load More Posts Loading...No More Posts.

Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: EEG Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2026 and beyond!

Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: EEG Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2026 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Privacy Preference Center

Consent Management

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.

Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

Our cookies help us:

- Make our website work as you’d expect
- Remember your settings during and between visits
- Offer you free services/content (thanks to advertising)
- Improve the speed/security of the site
- Allow you to share pages with social networks like Facebook
- Continuously improve our website for you
- Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

- Collect any personally identifiable information (without your express permission)
- Collect any sensitive information (without your express permission)
- Pass personally identifiable data to third parties
- Pay sales commissions

Necessary Cookies

We use cookies to make our website work including:
- Remembering your search settings
- Allowing you to add comments to our site

There is no way to prevent these cookies being set other than to not use our site.

Cookies Used

Required
Our own cookies

Advertising

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as http://www.youronlinechoices.com/uk/iab-good-practice-principles.

You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices although we would prefer that you didn’t as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don’t see the same adverts too frequently and ultimately report to advertisers on which adverts are working.

Cookies Used

Advertising Cookies, Banner Adverts

Analytics

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

Cookies Used

Analytics and Anonymous Visitor Statistics Cookies

Social Sharing Cookies

o you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by:
The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Cookies Used

Social Website Cookies