Playson will launch BLASTS & RACES, a new global network promotion with a €25,000,000 prize pool, on July 1, 2026. The campaign is scheduled to run for 12 months until June 30, 2027.
The promotion replaces the supplier’s Non-Stop Drops & Races initiative and increases the total prize pool from €10,000,000 in the previous edition, according to the company. Playson said its last global campaign drove record participation from operators and players, but did not disclose operator counts, player numbers, or performance metrics.
Playson is also renaming several campaign components. Cash Blast becomes Power Blast, Tournaments will be called Grand Race, and Short Races will be rebranded as Turbo Races. The company said the underlying mechanics and integrations remain the same.
Waldemar Antypov, Product Owner at Playson, said: “We are incredibly excited to introduce BLASTS & RACES, the next chapter in the evolution of our flagship global promotion.
“Previous editions have delivered outstanding results for both operators and players, and this year we are raising the bar once again with our biggest prize pool to date. BLASTS & RACES reflects our ambition to create engaging experiences at scale, and we look forward to sharing more details when the campaign officially launches on July 1st.”
