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Sportradar extends Wimbledon official data and AV betting rights deal

Sportradar Group AG has agreed a multi-year extension of its official data and audiovisual (AV) betting rights deal for The Championships, Wimbledon, the company said on 04 June 2026. The agreement is with the All England Club and renews rights beyond 2026.

Sportradar said the partnership continues its exclusive global distribution of Wimbledon’s official data and AV betting rights, covering both the main draw and the Qualifying Competition. The rights were originally secured via Sportradar’s acquisition of IMG ARENA in 2025.

The company said the renewal supports deeper integration of official data into betting and fan engagement products, including “expanded micro betting and player markets” powered by real-time odds.

Moritz Gloeckler, EVP Rights and Strategic Projects Sportradar, said: “The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”

Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, added: “We are pleased to extend our relationship with Sportradar and for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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