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ICONIC21 launches live casino portfolio with Novibet

Deal adds ICONIC21’s Gravity Series titles, including Gravity Blackjack and Gravity Roulette, to Novibet’s live casino line-up.

ICONIC21 has launched its live casino portfolio with Novibet, expanding the supplier’s distribution network and adding new live titles to the operator’s casino offer.

The integration includes ICONIC21’s Gravity Series, which the supplier says is designed to support longer sessions and “fast performance” through multipliers, custom animations, sound cues and progress indicators. Titles named in the announcement include Gravity Blackjack and Gravity Roulette.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out.

We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”

Fotini Matthaiou, Executive Casino Director at Novibet, said: “At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics. The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”

ICONIC21 said the Novibet rollout follows a year in which it signed distribution agreements with operators and aggregators, built dedicated studio environments for major operators, and expanded its catalogue across live casino, slots and RNG games.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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