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GR8_TECH’s Bet It Drives wins Best Marketing Campaign at SiGMA Europe Awards 2026

Adrienn Sarkany
May 29, 2026
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GR8_TECH’s Bet It Drives wins Best Marketing Campaign at SiGMA Europe Awards 2026
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GR8_TECH’s Bet It Drives has won Best Marketing Campaign at the SiGMA Europe Awards 2026, adding another trophy to the brand’s recent awards run.

The company said the SiGMA Europe win follows a Bronze honor at the 18th Annual Shorty Awards in the Branded Podcast category and two Awards of Excellence at The 32nd Annual Communicator Awards in Series–Video Podcasts 2026 and Series–Branded – Series 2026.

GR8_TECH positioned Bet It Drives as a multi-channel content campaign distributed across YouTube, Spotify, Apple Podcasts, social channels, and media partnerships. The company said the campaign has surpassed 2 million YouTube views and generated nearly 300 media publications.

“The car format solved that—intimate yet unpredictable, built to strip away the corporate performance guests default to in studio settings,” the company said, describing the creative approach behind the series.

“Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.

Adrienn Sarkany

Adrienn Sarkany

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: Eastern European Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

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