Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.
Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.
Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.
Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.
Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).
Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.
“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”
