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Microgaming Live pushes localised tools for its global live casino platform

Supplier highlights “glocal” configuration options spanning UI languages, native-speaking presenters and operator branding.

Microgaming Live has outlined how its live casino platform supports localisation for different markets while remaining built for international deployment.

The supplier said its “glocal” model is designed to let operators tailor live casino table games and game show environments for local audiences. Options cited include language settings, native-speaking presenters, branding, and changes to the visual look and feel of tables and studios.

Microgaming Live said its portfolio includes more than 10 language UI settings. It added that operators can deploy tailored variations of classic table formats as well as customised presentations intended to make studios and game environments feel more market-specific.

The company also pointed to digital branding features, including full chroma key backgrounds, custom UI elements, branded felts, foreground assets and tailored lobby design.

A Microgaming spokesperson said: “Live casino does not need to feel identical in every market. Players respond more strongly when the experience feels relevant to them, whether that comes through presentation, game presenters or the wider visual identity around the game. Microgaming Live has been built with that flexibility in mind, giving operators the ability to take a global product base and refine it in ways that feel more local, more distinctive and more meaningful for their audiences.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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