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Aristocrat Interactive Expands ZEAL Agreement with NeoGames Studio Launch

 

Aristocrat Interactive has signed an expanded agreement with ZEAL to launch the NeoGames Studio games portfolio across all 16 German states through LOTTO24, ZEAL’s flagship brand. The agreement marks Aristocrat Interactive’s 19th deal in Europe, further strengthening its presence across the region.

Building on a three-year relationship, this latest deal evolves beyond the existing Aristocrat Interactive content delivered to introduce NeoGames Studio’s high-performing digital games to German players at scale for the first time.

“We are the provider that empowers operators to realise their full digital potential. This expansion reflects the strength of our relationship with ZEAL and our shared focus on delivering innovative, high-quality content that today’s players expect,” said Aida Bachner, Senior Director, EMEA and LATAM Business and Customer Development at Aristocrat Interactive.

“Together with Aristocrat Interactive, we are expanding our digital games offering with premium content tailored for the German market. The addition of NeoGames Studio’s portfolio supports our ambition to continuously deliver innovative, entertaining and responsible gaming experiences to LOTTO24 players nationwide,” said Alex Green, Vice President Games at ZEAL.

NeoGames Studio, a leading developer of digital games, brings more than 20 years of experience creating engaging content that supports responsible gaming. Now in its third year as part of Aristocrat Interactive’s iLottery division, the studio offers a portfolio of over 200 titles to operators worldwide.

Under the terms of the agreement, ZEAL plans to launch approximately 10 to 12 new games annually from the NeoGames Studio portfolio. Integration is already underway following the March signing, with launch expected in late 2026, marking the next phase of Aristocrat Interactive’s continued growth in Europe.

With a career spanning over a decade, Niji Narayan is a cornerstone of the HIPTHER editorial team, serving as a Senior Editor for EEG (Expertise & Evolution Gaming) and Gaming Americas. A graduate in Physics with a Master’s degree in Communication and…

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