Gaming Corps has launched its games with Betfred, marking the Swedish developer’s debut on the UK bookmaker and online gaming operator.
The rollout is led by Instant Blitz, Gaming Corps’ scratchcard-style instant win format. The company said the game is built around a Prize Pot mechanic, with expanding rows, bonus triggers and multiplier boosts.
Betfred is also adding additional Gaming Corps content, including Smash4Cash™ titles Piggy Smash and Bass Rewards.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Collaborating with Betfred carries real significance for us, both because of the operator’s position in the UK market and because it gives us a strong platform for Instant Blitz. We see this format as an exciting addition to the casino space, one that blurs the lines between scratchcard and slot. We will also be building out the series with titles inspired by some of the more familiar worlds and characters from across our existing portfolio, so there is plenty more to come.”
Chris Young, Head of Category for Lotto at Betfred added: “The partnership with Gaming Corps gives us the opportunity to introduce a vertical that feels a little different from the more familiar casino experience. Instant Blitz has strong appeal in that respect, particularly for a more casual Lotto audience looking for something quick, accessible and easy to engage with, while still sitting naturally within the wider Betfred lineup. We are very pleased to be bringing it on board”
