Asia Pioneer Entertainment Holdings Limited has signed a distribution agreement with Germany’s CountR GmbH, a global leading provider of automated cash‑handling solutions. The partnership follows the launch earlier this month of BEE MACAU, the city’s first playing card factory, and marks APE’s expansion from a pure electronic gaming equipment supplier into a full “one‑stop” gaming solutions provider, positioning the company to capture broader opportunities in Asia’s fast‑growing entertainment markets.
CountR, with 20 years of expertise and more than 10,000 machines deployed across integrated resorts, cruise ships and gaming floors worldwide, is partnering with APE to introduce its advanced cash redemption kiosks to Asia’s growing gaming sector. Known for its innovative technology and integrated systems that connect retail, gaming and entertainment, CountR simplifies payment processes for operators while enhancing seamless experiences for players.
Under the agreement, APE will distribute CountR’s kiosks across Asia. Already proven in global market, these kiosks allow players to quickly redeem credits from tickets, chips, and cash, which is planned for Southeast Asia, giving operators a more efficient and streamlined way to manage cash operations. The partnership was unveiled at the G2E Asia expo in Cotai Arena, Macau, where APE and CountR showcased their integrated solutions to industry leaders.
Ms. Maria Garcia, Executive Director and Sales Director of APE, said: “We are truly honored and excited to be the distributor for CountR across Asia. CountR is widely recognized for its versatile, innovative, and reliable payment solutions in global markets. Through this collaboration and our existing product offerings, we can now provide a broader range of products and services that address most casino operational needs. I am confident that this partnership will support APE in developing new markets across Asia.”
Ms. Tamara Sawyer, Regional Sales Manager of CountR, said: “Partnering with APE opens the door to Asia’s fast‑growing casino market. Together, we’re ready to bring proven innovation to the region and unlock new opportunities for growth.”
APE’s portfolio now evolves into a one‑stop suite of gaming solutions, combining Electronic Gaming Equipment such as slot machines and electronic table games, Table Game Solutions including playing cards (BEE Macau—the city’s first playing card factory), dealing shoes, and smart trend boards, and Cash Management Solutions powered by CountR kiosks; together these offerings position APE to serve both large integrated resorts and smaller gaming floors with greater efficiency and flexibility, while opening the door to broader customer reach across Asia.
Mr. Herman Ng, CEO and Executive Director of APE, said: “APE’s strategy is shifting from being primarily a supplier of electronic gaming equipment to delivering comprehensive gaming operation solutions. The new model focuses on integration, cost efficiency, and flexibility, allowing APE to serve both large integrated resort casinos and smaller niche casino floors effectively.”
