Games Valley has appointed Tereza Melicharkova as Marketing Director, adding a senior marketing hire as the iGaming aggregator targets growth across regulated markets.
Melicharkova previously led marketing at several suppliers, including Elantil, Glitnor Group, Swintt and Relax Gaming.
“Tereza is one of the most recognisable and respected marketing leaders in iGaming, and we are thrilled to welcome her to Games Valley at such an important stage in our journey,” said Ariel Reem, CEO at Games Valley. “Games Valley is building something very different in the aggregation space, and Tereza is the perfect person to help us spread the word.”
Her remit includes strengthening Games Valley’s brand presence, supporting commercial expansion and communicating the company’s aggregation proposition. “Games Valley has the energy, ambition and product thinking that make this such an exciting opportunity. This is a company with strong technology, a bold leadership team and a genuine appetite to challenge how aggregation is done. I’m excited to help shape the brand, tell that story and support the company’s next phase of growth,” Melicharkova said.
The company said the appointment follows the arrivals of CEO Ariel Reem in September last year and Advisory Chief Strategy Officer Robert Dowling in February. Games Valley also said it is expanding its live casino aggregation offering alongside its broader casino content portfolio, aiming to provide operators with access via a single integration.
