Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.
DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.
DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.
The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.
According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”
In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”
