To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.
An increasing issue
Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.
The battle for recognition
Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.
This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.
A problem affecting all of Europe
Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.
#TakeBackTheMarket
Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”
Speakers
Timothy Malmros Genach, expert in SEO, Magenti Media
Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com
Frank op de Woerd, Hoofdredacteur, CasinoNieuws
Sign-up
Participation in this webinar is complimentary. Tap here to sign up.
