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ENJOY and Microgame forge strategic partnership to accelerate growth in Italy

ENJOY, the vibrant iGaming content creator, has bolstered its position in the Italian market via a new business collaboration with Microgame, a top platform provider in the country.

The deal enhances ENJOY’s standing in a key European jurisdiction, while offering Microgame’s network of over 50 licensed operator partners access to an extensive, performance-focused portfolio. This features top-notch slots centered on beloved mechanics like Bison Strike and the newest launch Hotfire Diamonds XXL, along with ENJOY’s expanding collection of live game shows, such as Enchanted Forest, created in its advanced studio.

Supported by Microgame’s robust local presence, technical expertise, and in-depth player understanding, the partnership creates a strong basis for ENJOY’s sustained growth in one of Europe’s most prominent regulated markets.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Our presence in Italy represents an important progression in our expansion strategy.

“Microgame’s strong reach and reputation in Italy provide us with the right platform for our portfolio, ensuring our content connects with players across the country and supports the long-term ambitions we have for the market.”

Francesco Cuzzupoli, Gaming & Sales Director, at Microgame, added: “ENJOY brings an impressive mix of creativity, production quality and market understanding to our service offering.

“The company’s impressive collection of games will enhance the breadth and performance of our casino offering for Microgame operator partners, and we look forward to building strong momentum together.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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