ENJOY, the vibrant iGaming content creator, has bolstered its presence in the Italian market by forming a new alliance with BetFlag, a prominent operator in the country and a member of the Lottomatica Group.
The deal will result in BetFlag incorporating a handpicked assortment of ENJOY’s best-performing slot games and live entertainment offerings, such as HotFire Diamonds XXL and Energy Roulette Hold & Win. This collaboration delivers ENJOY’s unique combination of captivating mechanics and high-quality production to BetFlag’s existing player community.
The partnership signifies an important milestone in ENJOY’s plan to grow in regulated markets, after the company’s recent certification in the Italian market. BetFlag’s robust local footprint offers an excellent opportunity to present ENJOY’s content to fresh audiences.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us.
“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.
Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering.
“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”
