Sportradar Group AG announced a multi-year extension of its data and audiovisual (AV) betting rights agreement with Deutscher Fussball-Bund (DFB), the German Football Association. The rights were originally secured as part of the company’s acquisition of IMG ARENA in 2025.
Under the renewed agreement, Sportradar acquires exclusive data and streaming betting rights for Germany’s prestigious cup competition, DFB-Pokal, worldwide outside of the DACH region, in addition to non-exclusive global media data rights. For the first time in this competition, skeletal data will be introduced to fuel fan engagement products in the same way Sportradar provides for partners including UEFA, Bundesliga and the NBA.
The deal represents the first direct agreement between the parties relating to DFB’s premium cup competition. The new agreement begins at the start of 2026/2027 c and Sportradar will cover all 63 DFB-Pokal matches per season. Sportradar and DFB have previously enjoyed a longstanding partnership including content production and editorial services.
With global Gross Gaming Revenue in soccer betting expected to increase by approximately 50% over the next four years, Sportradar is uniquely positioned to support its clients capture further market share through next generation, hyper-personalized, hyper-immersive experiences.
Sportradar continues to innovate in soccer, combining deep data with proprietary AI technology to create new dynamic betting products such as micro markets and live player markets, which its sportsbook operator clients can leverage to engage customers and generate more revenue.
Moritz Gloeckler, EVP of Rights and Strategic Projects at Sportradar, said: “Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights. With more than five billion soccer fans worldwide, there’s massive appetite for content. Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”
Kay Dammholz, Director Media Rights at DFB GmbH & Co. KG, said: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”
